Changing your branding is not something to be taken lightly and should only be done when necessary. That’s because your brand is how people remember your business. Imagine if McDonald’s suddenly swapped its golden arches for an image of a burger. They suddenly become just a burger shop, without anything to easily differentiate them with their competitors. It’s a similar thing with your business’ branding. By changing your logo, font and colours, you put your customers off balance and it takes time for them to readjust to your new branding image.
However, sometimes changing your branding is the best decision for your business. It may be that you’re offering new services or products, have a change of ownership or your old branding no longer reflects the direction your business is taking. Today we’re going to discuss all you need to know about changing your branding.
Changing Your Branding: A Beginner’s Guide 101
When you rebrand, it can be a partial or complete rebranding. You can choose between:
Pros and Cons of Rebranding
When you alter your branding, you’re doing it with the desire to grow your business. In order to make the right decision, you need to weigh up the pros and cons.
The pros of rebranding include:
The cons of rebranding include:
A great way to promote your business, rebranded or not, is to list it in a directory. Business Networking NZ offers a free NZ business directory listing and it’s a great way to increase your online presence. Come and add your details today!
There’s something special about throwing on a t-shirt, or a hoodie, with a logo or personal design printed on it. Nothing beats throwing on a t-shirt with your favourite band’s best album plastered over the front, and noticing another member of the public wearing the same band. Nothing beats throwing on a t-shirt of your favourite brand, and noticing another member of the public wearing the same brand too. You throw each other a look, a knowing smile. You’re part of the same team somehow, a club that you both belong to.
When you start a new job, the logo sitting proudly on your shirt signifies you’ve become part of something new. You can walk into any office and have almost instant comradery with everyone present.
Have you ever created something, like a new business, or an important event? Try throwing on a hoodie with the name and logo of your creation printed ceremoniously on the back. You’ve achieved something great, something tangible. And if someone asks you about your business while you’re wearing it? A bonus advantage of clever marketing and branding.
How do we do it?
Now there’s a number of ways you can get your hot little hands on that specially designed apparel. Here we’re going to break down the three main processes of apparel design (and the one favoured by us at One Bite), so you can make the best choice for your needs. Make your father’s day by giving him a branded T-shirt or hoodie! Better still get him to advertise your business while he’s out and about!
Ok it’s obvious now, screen-printing wins.
Screen printing is the best option in our view as we can create high end designs that include the pièce de résistance - shading and gradients. Detailed logos? No problem. Photos? Done. Cool effects? Bingo. Specific colours that are on brand? Easy. All these effects are nearly impossible with embroidery or vinyl. Plus if you’re printing a bunch of the same item it’s the most cost effective as well, a true winner in our books.
The graphics produced through screen printing should also last for the t-shirt’s life under normal use. To make your custom graphic last the garment’s life, simply flip your garment inside out before chucking it in the wash, and use cold water. Easy.
Get in touch with us today if you’re interested in looking at how One Bite Graphic Design can create the perfect screen-printed item for you and your business. Get in touch with One Bite TODAY! OR better still check out the website!
Colour - Glorious Colour! Colour can make or break the visual impact of your brand.
Do you like to create your own social media graphics but don’t know where to start? Do you have images and photos that you would like to choose your colours from but are unsure which colours to pick.
While doing this yourself can be cost effective, you can waste a lot of time if you do not know what you are doing. It can also result in graphics that look unprofessional. Graphic designers, like One Bite Design, have an expert eye for what looks good and understand how colours work alone and together. This is something that may not come naturally to everyone or maybe something that people haven’t been taught. Did you know that not all reds ‘go together’ - not all blues ‘are created equal’. Base colours are important.
So let’s look into some reasons and tips why selecting colours from your images / photos to use for your business is important.
3 Important Things To Note When Creating A Graphic
So… how do I select a colour from an image?
There are a few good websites that can do this for you but Image Color Picker comes highly recommended. You can upload your own image, use the online colour code from a website, or get the online colour code from a picture via the website link. You use the online image colour picker to select a colour and get the online Colour Code of the selected pixel. You also get the multiple websafe colour information.
Which colours should I pick out?
Check out the 2 samples (below) of colours picked from the same image. Shout out to Nikki at AmbiDexi for letting me use her product and photo for this example. I am sure that from the first glance you can see which image is more appealing. The product used in this image is bright, fun, young and happy. In the first image that One Bite designed, the colours selected are vibrant and used from the girls tutus. The second image shows colours also picked from the same image but they are far less inviting. The colours in this graphic appear dull and dreary, they do not evoke a happy, exciting time for children. From this example you can clearly see which would be the right colours to use for this design. The distinctions are not always that clear and you may require some professional help. With each design you put out for your business make sure that you are designing it targeted at the right people. This does not only come down to the colours you use but also the image and even the relating text.
“Help!' I hear you say, 'I’m overwhelmed!'
Never fear! Help is at hand. Helen, at One Bite Graphic Design, with 20 years experience, knows very well what colours work best to bring out of images. If you do not have either the time or desire to pick colours from your images for your design work, get in touch with One Bite Graphic Design today and I’ll apply my creative eye and understanding of how colours work to bring out the very best with your images, logo and over all branding.
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