When you decide to start a business you don't always realise that you are beginning a story as well. Often you get started because you have a skill or something you love to do, and then it evolves.
You are no longer starting a business, but instead you are building a brand. Laying the foundations of your brand is like writing the first chapter of your story.
So, how did your brand come to be? Do you have a story behind it? I'd love to tell you my story...
The Elephant In The Room
You will probably notice that my elephant is a large part of my branding. He is actually where my story starts...
Years ago when I was at school, I would often get overwhelmed by my workload. My dad is a very wise man and he used to say something back then that has stuck with me through the years. Probably because he still says it now!
‘Helen, how do you eat an elephant? One Bite at a time.’
His wise approach allowed me to focus on one small task at a time and gradually work my way through my massive to do list.
This is a motto that I live my life by now. Life has a habit of getting very busy, with a business to run, house to maintain, three amazing children to raise and an equally amazing husband. We get through the busy times One Bite at a time, often achieving more than we thought we could with this tactic!
So when it came to choosing a name for my business, One Bite was the obvious option. I also knew that I had to have an elephant as part of my brand. Even my elephant is an embodiment of the motto. You will notice that it is sectioned into smaller pieces to symbolise the ‘bites’.
What's In A Name?
I suddenly realised that after 3 years working alongside my elephant, he didn't have a name! As soon as my realisation hit, I knew what his name had to be.
So, I would like to introduce to you... Petros
This name is perfect for 3 reasons...
I am really excited to be on this journey with Petros and I can't wait to see what the next chapters have in store for One Bite!
Your Branding Story
So, what is your story? And is it embodied in your branding? People love to work with other people, which is why it is important to reflect your story and personality in your branding.
If you feel you could be communicating your story better, then maybe it is time for a brand refresh. I would love to help you tell the story of your brand in your logo, business cards, marketing material, and social media templates. Basically any aspect of your branding.
Get in touch with me now at One Bite to see I can help you tell your story with my professional graphic design services.
One Bite Design BLOG
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