Colour - Glorious Colour! Colour can make or break the visual impact of your brand.
Do you like to create your own social media graphics but don’t know where to start? Do you have images and photos that you would like to choose your colours from but are unsure which colours to pick.
While doing this yourself can be cost effective, you can waste a lot of time if you do not know what you are doing. It can also result in graphics that look unprofessional. Graphic designers, like One Bite Design, have an expert eye for what looks good and understand how colours work alone and together. This is something that may not come naturally to everyone or maybe something that people haven’t been taught. Did you know that not all reds ‘go together’ - not all blues ‘are created equal’. Base colours are important.
So let’s look into some reasons and tips why selecting colours from your images / photos to use for your business is important.
3 Important Things To Note When Creating A Graphic
So… how do I select a colour from an image?
There are a few good websites that can do this for you but Image Color Picker comes highly recommended. You can upload your own image, use the online colour code from a website, or get the online colour code from a picture via the website link. You use the online image colour picker to select a colour and get the online Colour Code of the selected pixel. You also get the multiple websafe colour information.
Which colours should I pick out?
Check out the 2 samples (below) of colours picked from the same image. Shout out to Nikki at AmbiDexi for letting me use her product and photo for this example. I am sure that from the first glance you can see which image is more appealing. The product used in this image is bright, fun, young and happy. In the first image that One Bite designed, the colours selected are vibrant and used from the girls tutus. The second image shows colours also picked from the same image but they are far less inviting. The colours in this graphic appear dull and dreary, they do not evoke a happy, exciting time for children. From this example you can clearly see which would be the right colours to use for this design. The distinctions are not always that clear and you may require some professional help. With each design you put out for your business make sure that you are designing it targeted at the right people. This does not only come down to the colours you use but also the image and even the relating text.
“Help!' I hear you say, 'I’m overwhelmed!'
Never fear! Help is at hand. Helen, at One Bite Graphic Design, with 20 years experience, knows very well what colours work best to bring out of images. If you do not have either the time or desire to pick colours from your images for your design work, get in touch with One Bite Graphic Design today and I’ll apply my creative eye and understanding of how colours work to bring out the very best with your images, logo and over all branding.
What is graphic design? Did you know that it is more than just creating logos? In fact, it is so much more than that. While logo creation is one of the services a graphic designer can offer you, it is really just the tip of the iceberg!
Graphic designers have a strong set of skills that can help you to grow your business. Yes, that’s right, grow your business. We create more than pretty images, we actually help you to communicate a message with your branding that engages and persuades people to use your business.
Now you know what we can do here at One Bite Design, let’s look into the concept of graphic design in a bit more depth.
What Is Graphic Design?
Whether you need a logo, an image banner for your website, or an actual banner to hang at an event, you will need a graphic designer’s expertise. Without their eye for colour and design, you can cheapen your brand and confuse your clients.
These are just some of the things that a graphic designer (just like me) can help you with...
● Logo Design
● Branding Packages
● Business Cards
● Social Media Cover and Newsfeed Images
● With Compliments Slips
● Marketing Material
● Gift Vouchers
● Website Banners
● Advertising Images
● Apparel Designs
And that’s not even a full list, that is just a taste of the things I could help you with in your business!
Why Is Graphic Design Essential In Your Business?
Great branding makes your business look professional and gives you credibility. Not only that, but it also shows that you care about your offerings, that you believe in your products or services, and that you are putting in an effort to impress your customers. This all demonstrates the value you can provide to your clients and that you are customer-focused.
Makes You Memorable
Being forgotten is the kiss of death for a small business. If no one remembers your brand, then they are not going to seek out your services. But you can make an impact with your imagery. If you have an iconic design for your business branding, then it will be hard for your customers to forget about you! Consistently using this branding in every visual and customer-facing aspect of your business will help you to become recognisable and memorable.
Makes You Stand Out
How do you make the decision between two products when they do the same thing and they are at the same price point? Often the choice will come down to which product looks better. If one has design that is tired and dated, and one has a fresh, eye catching look, then it is pretty safe to say which is going to be more popular. Good graphic design can help set you apart from your competition.
Tells A Story
Your imagery can tell the story of your business. It can convey what it is that you do, even if it is the first time someone has come across your brand. It can do more than simply look good, it can also entice people to your business and persuade them that you are the brand for them. Clever design can convince customers to buy your products off the shelf, to read more in a pamphlet, or to click the ‘buy’ button on a website. Professional graphic design has the potential to deliver real results for your business.
If you are umm-ing and ahhhh-ing about whether you should invest in graphic design, consider this. If you don’t go down the professional design route, sooner or later you will be paying for a brand overhaul. Quality design lasts the distance, amateur design does not. Engaging a professional graphic designer (like me) upfront, can save you a lot of time money and stress in the long run.
So if you want a professional and consistent look for your business, don’t hesitate to get in touch with me here at One Bite Graphic Design.
Business cards have been around in one form or another since at least the 17th century. Despite such a long period of use, in a world of increasing technology it’s easy to be left wondering if the humble business card still has a place in the modern world. A casual visit to any business gathering will quickly put that question to rest as you witness a plethora of business cards swapping hands along with the usual handshakes and smiles.
There are a number of reasons why business cards remain an important part of your “business kit” and why having One Bite Design professionally design a well presented card is vital to business success.
Brand Awareness and Brand Legitimacy
A professionally designed business card by One Bite, in conjunction and in harmony with your One Bite Design logo immediately projects a sense of legitimacy. Let's be honest, first impressions really do count. Handing out your business card to potential customer or prospects is often the first time that people will personally be confronted by your brand, and the first opportunity they have to form an opinion on whether they will do business with you or not.
The key to networking is not only making connections, but ensuring that those connections last, so that when it comes time to purchase your network is either seeking you out or referring your details on. Being able to leave your business card and have these spread out through your network is a proven method for generating ongoing business. There’s a reason why everyone does it, and that’s because it works.
While technology plays an ever increasing role in business, your client or potential client is most likely not a computer or a bunch of electrons. They’re way more likely to be an actual person. As a human we’re drawn to physical things. The very act of handing out a business card not only connects that person with a tangible representation of your brand, but it most likely also connects them to you as you look them in the eye and shake their hand.
A well laid out business card by One Bite Design is going to provide a touchstone to who you are, what you do, where you’re located and perhaps most importantly, how to contact you. For the tech savvy there are now specific apps that will scan and import this information from the card to your contacts on your smart phone. It’s the best of both worlds, but it starts with the card and it ensure that your client gets the information that you want them to get – spelt correctly, with no mistakes!
What makes a good Business Card
There are a number of specific tricks that One Bite Design will ensure are incorporated into your business card design. Firstly, we will make sure that the card is dimensionally designed to perfectly fit the requirements of your printer. That may seem obvious but is easily over looked! One Bite Design will make sure that the colour and typography stay consistent with your brand. This is key to ensuring the continued strength and growth of your brand. Combine this with a clear message, quality imagery and sufficient uniqueness and your One Bite designed business card will ensure you stand out from the crowd.
Contact Helen from One Bite Design today to create or refresh a unique and purpose driven business card which will ensure your first impression is one that will last.
You can find some more of the business cards we have designed so far HERE.
Are you overwhelmed by the graphic design terms you see around? Trying to get a file ready for print but don’t know what is required? What is a ‘print safe zone’ or ‘bleed’? For this months One Bite Design blog I thought I would take the time to clarify a few commonly used graphic design terms and explain them for you. Buckle in… I hope you find this helpful!
5 Commonly Used Graphic Design Terms Explained:
I bet, just like me, your Facebook feed is full of visual marketing designs which all look the same. The same font, colours, images and even words. It’s incredibly boring and off putting to look at the same graphic designs again and again. So rather than copying what has worked for others, it’s time to make people stop and notice your business through awesome visual marketing designs!
Using Unique Visual Marketing to Get Your Business Noticed
As a graphic designer, it makes sense that I notice the logos, colours, fonts and images owners use to brand their business. Of course, everyone else notices them too. But there is one big difference: I don’t copy them. I can understand why owners think, “Hey, I like this logo, this colour and these images. Come to think of it, I love the design they used too. I think I’ll use them for my business.” The problem is, if they are not 100% unique, your business ends up looking like someone else’s. That’s incredibly bad for your business branding. Not only do people confuse your business with another, they can also become bored with seeing the same thing. This leads to a quick scroll onto the next image and the next business!
The key to getting your business’ visual marketing noticed is to be 100% unique when it comes to design. This just isn’t possible when using in the box predesigned graphic design templates. You may have changed the colours, tweaked the font and used a different image, but if the design is the same, it’s an automatic fail in my book. I’m never going to remember it as being unique to your business and most probably see you as being a copycat.
Visual content is processed by our brains 60,000 times faster than words.
Having unique professionally designed visual content to market your business helps you:
We’ve all been there. Found a beautiful image that inspires us, and with the internet it is even easier to find just the right image for our business…
But when is it okay to use such an image?
Sometimes it easy to tell as the owner clearly watermarks the image with a copyright warning or sets out clear conditions of use. However, even if there is no such warning, there may be a number of risks in using someone else’s image.
Copyright will automatically exist in any original artistic work. The word “original” means that the artistic work in question is the result of the person’s own independent labour, skill and judgement - any parts of the work that are copied from somewhere else will not be protected by copyright. The term “artistic work” includes sketches, photographs and drawings. Although it is always wise for the owner of a copyright work to include a copyright warning (for example “© Rachel Triplow 2017”), copyright will exist even without such a warning. In light of the Berne Convention, the owner of copyright will have rights in most countries. For example, an Australian can claim rights under the New Zealand Copyright Act if their copyright work is infringed here.
It is also important to note that changing something by x% will not avoid copyright infringement - it’s not how much you change, it’s whether you have copied a substantial part of the core of someone else’s work. Size definitely doesn't matter with copyright.
2. Trade Marks
Another possibility is that the owner of the image has trade mark rights. Even if a work is not “original” and therefore is not protected by copyright, it may be possible for the owner to claim that the image has become distinctive of their goods or services, or that they simply have a trade mark registration. As with copyright, it is wise for the owner of a trade mark to include a warning (for example the ® symbol if the mark is registered and/or the ™ symbol which can be used at any time), but trade mark rights may exist even without such a warning.
Unlike copyright, trade mark rights are territorial and will depend on a trade mark registration in the relevant country and/or sufficient reputation that consumers would be confused if someone else started using the same or similar mark.
SO, WHAT DO YOU DO?
Check out the Creative Commons search engine at https://search.creativecommons.org/, which lists all the places where you can find images that are available to use commercially. Or if there is one image you really really want, approach the owner and ask for their consent before you start using it.
Definitely do NOT go to your graphic designer and ask them to tweak someone else’s image for you, as this they could not would not should not do….
Written by Rachel Triplow | www.arcip.co.nz
Would you hire a chef to lay your carpet? How about a plumber to install your oven? No, of course you wouldn’t, you’d hire the right professional to do the job for you. When it comes to your businesses graphic design work, the best person is a professional graphic designer, like me. That means, forget doing it yourself!
Problems with DIY Graphic Design
I will say that sometimes (and only sometimes) when a business owner does some DIY graphic design, they create a graphic which looks fine. The clear majority though, create a design which not only looks unprofessional, but can quickly send their customers running in the other direction. Why? Because graphic design represents your business visually. It is often the first thing people see when visiting your website or picking up your flyer. If it looks bad or the same as what everyone else is using, your clients will automatically assume your business is just as bad as your design work and that you don’t take pride in advertising your business.
5 Reasons Why You Must Hire a Graphic Designer
I love my vacuum cleaner. Silly thing to say, but it picks up the dog hair from my puppy Max so well and leaves my floors dust and pet hair free. I tried using my kettle one time, but it just wasn’t the same …. Okay, so that’s not true, but it is kind of the same thinking people have when using online design software. They have a great idea, but can’t get it to work properly. Unsure about the right fonts, colours and styles to use, they end up with a mashed-up collection of bad graphics. Or they can see how to do it but the end result is something that a lot of other people are using for their design work, meaning people scroll past because they have ‘seen it’ before.
There are plenty of benefits to hiring a professional graphic designer. You not only get access to their design tools, but also to their experience, training, knowledge and understanding about creating graphics which give the right impression and are true to you and your business. Still need convincing? Here are five reasons why graphic designers do it better:
Being a business owner, things that take you away from your core business of selling your products or services, cost you both time and money. A graphic designer can create you a masterpiece in a fraction of the time, saving you a lot of cash and hassle. Finally, we know what looks great and what doesn’t. Our work gets you noticed and remembered by your target market and that is fabulous ongoing advertising.
If you’d like to know more about how I can help you with your graphic design needs, check out my portfolio. Or if you are ready to book your spot, send me a message today!
Your logo is more than your business name. It’s your brand identity and without this, your business is likely to fall off your customer’s radar. A professionally designed logo gives your brand the credibility it needs to be successful. It’s a bit like a box of chocolates. All the pretty wrapped ones get picked first, with the dull and boring wrapped ones being left till last. If your business doesn’t look good from the outside, no one is going to take the time to find out more about it. If you haven’t already got a logo, check out my article Will Your Logo Help Your Business to Sink or Swim?
If you haven't got a logo professionally designed by a graphic designer, then read on to find out more about creating your brand identity.
What Makes a Great Visual Brand?
Your logo is an integral part of your brand. Everything revolves around it. The colours, images, shapes and content all work together to put an image in people’s mind about your business. Think of your brand as a person. Whatever you do shows people the type of person you are. Here are six ways you can make your visual brand rock:
Your logo is the epicentre of your visual brand. All the decisions you make regarding the face of your business are made with your logo in mind. You need to have a graphic designer totally nail your logo for you to present an impressive visual brand. This means you need to consider:
For example, I created a logo for Becky from Keen Kitchen in both a landscape and square version. This has given her the ability to use her logo in many different types of situations. As well as her logo design, I also created business cards, gift vouchers and A5 & A4 flyers for Keen Kitchen too. Becky has since had her logo put onto t-shirts and aprons for her and others to wear.
“Helen from One Bite is an absolute dream to work with. She is friendly, fast & professional as well as being fantastic at her craft. Since starting my business just over a year ago I have used her for all design work starting with our logo. Since then she has done multiple flyers, business cards, gift vouchers and I will use her for all design work in the future. I will always, and have frequently, recommended her to friends and a lot of them have also gone to her and loved the end product she has delivered. It's almost unfathomable how fast she works. Nothing is too much trouble to tweak and she strives for perfection!” – Becky from Keen Kitchen
I’d love to work with you to help create an amazing visual brand for your business.
Contact me today and let’s get started!
So you run your own business, you want all your clients, new and old, to instantly know what is yours out there in the market place…. but how do you transfer styles from your business to accentuate your brand presence? What you need is a Brand Style Guide. You may be wondering some ‘what’ and ‘why’s’ about Brand Style Guides, let me see if I can put your mind at ease by providing you with some information about it.
The Final Step in Creating Your Brand Style Guide
First up, do some research and find examples of brands you like. What does their styling tell you about their brand? What is it that you like about it? Next think about your brand. What colours and images does your brand suit? What do you want your brand to make your customer think about when they see it? Once you have answered these questions, the next step is to contact a professional graphic designer. They will take your information, ask a few questions of their own and begin the creative process!
If you are looking for a branding solution, get in touch with Helen today!
Many business owners are hesitant to hire a professional graphic designer. Not because they doubt the quality of the work, but because of the cost and the belief that they can do the same level of work themselves. Unfortunately, the result is logos and other graphic images which portray their business in a negative light, losing them money and customers.
Recently I created a new logo for Sharon from Totally Balmy. She was clearly unhappy with her old logo, with feedback from her clients that her logo just didn’t really match the image she was trying to portray. Sharon focuses on selling natural products, yet her old logo had dark and bold colours, totally counteracting what she wanted clients to feel about her business.
Making Contact with A Graphic Designer
Sharon and I are members of Network NZ, a business networking group. Sharon had seen the design work I had done for other businesses within the group and liked what she saw. She contacted me to engage my graphic design services to create her a new logo. As she was still in the start-up phase of her business, keeping her costs down was important.
“Helen's prices are incredibly reasonable, and her service is impeccable. She ensures you receive the best service, and keeps you informed along the way.” Sharon, Totally Balmy
Once Sharon made contact, I emailed her a list of questions. This small questionnaire is a great tool for both my clients and myself, helping me create the specific designs they require. By giving me a detailed explanation and examples of the type of image you want to portray, it helps me create the exact type of images you require. From here, I shared with Sharon a range of ideas and together we worked on perfecting the best choice for her and her business.
“The end result? Fabulous. I'm so incredibly happy with it. So much so, I got Helen to design me a business card too!” Sharon, Totally Balmy
Life After a New Logo
Sharon absolutely loved her new logo. So much so that she said, “I'm now proud to have my logo out there! I wear it on t-shirts, have it on the side of both our cars, and am delighted to be recognised in our community. People now spot me everywhere, so there's no hiding!”
I am so thankful that Sharon gave me the opportunity to revitalise her brand. It is an exciting part of my work that I can change how clients and customers see your business for the better. My work has given Sharon the confidence to place her business amongst others and actively compete with other small businesses.
“The new logo makes me feel more professional, more trustworthy and it just fits my business so well. People can now look at my logo, and have a good idea about what I do. I don't worry about my image at all now.” Sharon, Totally Balmy
Sharon’s new logo has completely transformed the way her business is seen by her clients. Her old logo did nothing to demonstrate her passion for creating natural merchandise.
Here is her old logo next to her new logo... Check out the difference!!
I would love to bring the life back into or back into your business, helping your brand to create a favourable image for the world to see!
Flick me a email today and together we’ll create magic!
One Bite Design BLOG
Check out these amazing blogs. Loads of great information and tips.