Changing your branding is not something to be taken lightly and should only be done when necessary. That’s because your brand is how people remember your business. Imagine if McDonald’s suddenly swapped its golden arches for an image of a burger. They suddenly become just a burger shop, without anything to easily differentiate them with their competitors. It’s a similar thing with your business’ branding. By changing your logo, font and colours, you put your customers off balance and it takes time for them to readjust to your new branding image.
However, sometimes changing your branding is the best decision for your business. It may be that you’re offering new services or products, have a change of ownership or your old branding no longer reflects the direction your business is taking. Today we’re going to discuss all you need to know about changing your branding.
Changing Your Branding: A Beginner’s Guide 101
When you rebrand, it can be a partial or complete rebranding. You can choose between:
Pros and Cons of Rebranding
When you alter your branding, you’re doing it with the desire to grow your business. In order to make the right decision, you need to weigh up the pros and cons.
The pros of rebranding include:
The cons of rebranding include:
A great way to promote your business, rebranded or not, is to list it in a directory. Business Networking NZ offers a free NZ business directory listing and it’s a great way to increase your online presence. Come and add your details today!
Your logo is more than your business name. It’s your brand identity and without this, your business is likely to fall off your customer’s radar. A professionally designed logo gives your brand the credibility it needs to be successful. It’s a bit like a box of chocolates. All the pretty wrapped ones get picked first, with the dull and boring wrapped ones being left till last. If your business doesn’t look good from the outside, no one is going to take the time to find out more about it. If you haven’t already got a logo, check out my article Will Your Logo Help Your Business to Sink or Swim?
If you have got a logo professionally designed by a graphic designer, then read on to find out more about creating your brand identity.
What Makes a Great Visual Brand?
Your logo is an integral part of your brand. Everything revolves around it. The colours, images, shapes and content all work together to put an image in people’s mind about your business. Think of your brand as a person. Whatever you do shows people the type of person you are. Here are six ways you can make your visual brand rock:
Your logo is the epicentre of your visual brand. All the decisions you make regarding the face of your business are made with your logo in mind. You need to have a graphic designer totally nail your logo for you to present an impressive visual brand. This means you need to consider:
For example, I created a logo for Becky from Keen Kitchen in both a landscape and square version. This has given her the ability to use her logo in many different types of situations. As well as her logo design, I also created business cards, gift vouchers and A5 & A4 flyers for Keen Kitchen too. Becky has since had her logo put onto t-shirts and aprons for her and others to wear.
“Helen from One Bite is an absolute dream to work with. She is friendly, fast & professional as well as being fantastic at her craft. Since starting my business just over a year ago I have used her for all design work starting with our logo. Since then she has done multiple flyers, business cards, gift vouchers and I will use her for all design work in the future. I will always, and have frequently, recommended her to friends and a lot of them have also gone to her and loved the end product she has delivered. It's almost unfathomable how fast she works. Nothing is too much trouble to tweak and she strives for perfection!” – Becky from Keen Kitchen
I’d love to work with you to help create an amazing visual brand for your business.
Contact me today and let’s get started!
I’m all into making things easy. As a business owner, you’re very busy. You haven’t got time to spend hours perfecting your website banner. Nor can you afford to take time away from working on your business. I totally understand that. After all, I’m a business owner too.
As a graphic designer, it’s my job to create graphics for your business. But I’m not here to make extra work for you. It’s the opposite in fact because my job is all about giving you back your most precious commodity; your time. I’ll take care of all your graphic design needs, big or small. Here’s how it works …
Benefits of Using a Professional Graphic Designer
You’ve decided you need some graphic designs created. It may be a logo, a Facebook cover page image, social media templates or a website header. You may know exactly what you want, or are not quite sure yet. You could go and spend five hours trying to create it using free software online. But chances are you are not going to be 100% happy with it. Nor will it look highly professional.
Here’s what you should do instead
Contact me. Send me any graphics you already have, such as your logo or product images. I then create exactly what you want to your specific size requirements. It’s delivered to you via email in a file which is all ready for you to upload to wherever you want it to go.
Let’s nail down the exact benefits of having me do your graphic design work:
Another client I’ve helped is Zoe from Forget Me Not Photography. Zoe needed a complete overhaul with her branding. We started with creating a new logo and from there we moved onto business cards and flyers. Here is an example of her old branding verses the new branding and logo she now uses.
“Helen was right there with my ideas. Everything I suggested Helen discussed with me and made sure that I was comfortable with. I can't recommend One Bite enough, you won't be dissatisfied
if you contact Helen. Thank you for everything, I can't tell you how pleased I am 🙂” - Zoe
I’d love to help you raise the profile of your business too,
so send me an email and let’s get started!
Hello! I recently decided to interview one of my lovely clients. I wanted to see how professional graphic design work has impacted her and her business. This is a great read! Grab a cuppa and biscuit and settle down to read Danni’s experience. This could be what you and your business needs to get an extra lift, taking your from ho-hum to amazing!
What made you decide to get your logo designed by a professional graphic designer?
It honestly had not been on my radar in the beginning. I put something together in Photoshop that I thought would do and forgot about it. I love to research things, for example the best ways I can improve my business on a budget since I’m still in the start-up phase. After a tonne of research I could see my whole web presence didn’t cut it. It didn’t look professional, it didn’t feel professional. I was overwhelmed with the best place to invest for the best results. Having my website professionally designed was out of the question.
As I was looking for the best first step to take, I noticed Helen from One Bite posting examples of logos she had just wrapped-up designing. I loved the style and colours, they felt well-matched with my business. Her rates were amazing, definitely manageable for my little start up as the best first step into a more professional image. The final straw to making the decision was this post on Helens new blog written about logos (click here to read the blog). I was sold. A logo definitely seemed like the best place to start and the place from which all the rest of my branding would flow.
How did you find the logo process?
I contacted Helen and she sent through a questionnaire to fill. Some of the questions were a bit tricky as I hadn’t thought about some of them before. I got my research hat on and started checking through the list. It’s not as scary as it sounds. You know the saying “You only get out what you put it”? I live by that philosophy. So when I commissioned Helen for my logo, I made sure to give her the most useful info I could to help the design process flow smoothly. I was blown away by the variety of the first round of designs. Helen took my feedback and came back with designs that were so incredibly close. Just a few tweaks and I had my logo. The whole process was so quick, friendly and easy. It was exciting to see the logo come together; when I saw the finished product it felt amazing! I then realised just how much my old one did not do my business justice at all. I swapped it out across all online platforms and the desktop on my computer immediately and I felt so much better.
How has having a professionally design logo & business card altered the way you advertise your business?
I feel confident putting my business out there now that I have a professional logo.I still have a way to go before I’m totally happy with my online presence, but Rome wasn’t built in a day and it will happen. I’ll be asking for Helens help at each new stage of development of my brand and online presence.
How has having a professional designer work for you impacted how you feel about the professionalism of your business?
Massively! I feel far more professional and like I’m taken more seriously for it. If you’re serious about your business, a logo is definitely the best first step and money well spent. Has it also impacted any other area of your business? I get more work because I’m out there - looking professional!
Here are Danni’s logos - before and after...
Danni from Winmill Creative is the most talented product photographer I have seen... check out her own before and after pics. Before - taken by her client, after - taken by Danni. You can find Winmill Creative by clicking this link: www.winmillcreative.co.nz
So, if you would like your logo, business image, media impact, overhauled or started off on a strong foundation the you’d better get in touch with me TODAY! firstname.lastname@example.org
In my 20 years experience as a graphic designer I find that getting your logo right is one of the biggest decisions you will have to make regarding your business and branding.
So much goes in to a logo design; fonts, colours, imagery overall style etc. As a graphic designer, in essence, I am trying to figure out what is going through your head. Some clients have no idea of what they would like in a logo and give the designer ‘free-range’. Other clients are a bit more specific in what they want. Either way there are a few things to think about when you are considering getting a logo designed by a professional graphic designer.
5 Points to Think About Regarding a Logo Design:
When you hire a professional graphic designer, like One Bite Graphic Design, to work on a logo design for you, you will have a huge head start. Having information under your belt with make the logo design process easier for you and me as your designer. Logo designs are so much fun and are so fulfilling. At the end of the process the main thing is that you, the client, is 100% happy with your logo. Careful planning and thought goes a long way in the success of the logo design process. Have a look at the before and after of this logo design and check out this review from Zoe...
"Well, what can I say? I came across Helen on a NZ Business page and she has turned my company branding around. First I needed my logo updating which Helen did in under a week, even after a couple of changes; then I asked for business cards, which again were designed and presented to me really quickly and all my changes were taken on board. Helen even arranged for these to be printed for me from an NZ company. Next came the flyers and hey presto, Helen was right there with my ideas. Everything I suggested Helen discussed with me and made sure that I was comfortable with. I can't recommend One Bite enough, you won't be dissatisfied if you contact Helen. Thank you for everything, I can't tell you how pleased I am!"
Your logo is more than your business name. It’s your brand identity and without this, your business is likely to fall off your customer’s radar. A professionally designed logo gives your brand the credibility it needs to be successful. It’s a bit like a box of chocolates. All the pretty wrapped ones get picked first, with the dull and boring wrapped ones being left till last. If your business doesn’t look good from the outside, no one is going to take the time to find out more about it.
If you haven’t already got a logo already or you are after a re-brand get in touch with me today!
One Bite Design BLOG
Check out these amazing blogs. Loads of great information and tips.