Let’s dive into what brand consistency looks like within a business, plus four of the key benefits it can provide your business, and how you too can use it to increase your level of success.
If there was one thing I wish every business used, it would be brand consistency. This simple yet effective tool holds the power to not only reach others, but to show them what your business stands for. By having brand consistency throughout all your business’ website, social media and marketing endeavours, your audience will receive the same message wherever they are.
What Does Brand Consistency Look Like?
A business with brand consistency delivers the same message to its audience regardless of where that audience is or the method of communication with that audience. This includes:
4 Important Benefits of Having Brand Consistency
There are numerous benefits to having and using brand consistency within your business. Four which I strongly feel are important are:
Be noticed and remembered for all the right reasons by using a consistent visual brand image – get in touch with me today and let’s talk about it!
First impressions matter!
A prospective customer or client will decide whether to use your business or not within the first two seconds, based upon what your business looks like. But why do people make that decision based upon what your business ‘looks like’ and not what it can do? Because our brains analyse visual information much easily than any other type. In fact, we process visual information 60,000 times faster than written text and around 90% of the communication within our brains is through visual impulses. This makes having great visual content for our businesses vital to achieve success.
Getting Your Business Noticed Visually
To get your business noticed, it needs to present an attractive appearance to the world. The best way to do this is to utilise the skills of a professional graphic designer. They will ensure all your design work is:
How One Bite Graphic Design Can Help You Get Noticed
Helen can help you with creating professionally designed logos, business cards, Facebook covers, social media graphics and website graphics for your business. She will work with you to alter your existing branding or create new from scratch. Having had over two decades of experience in the graphic design industry, Helen knows exactly how to create memorable and attention grabbing visual content so important to get noticed and grow your business.
Contact Helen today to discuss the ways she can help improve the visual appearance of your business and get it noticed!
When you come across a new business, what is one of the first things you look at? Yes thats right, its their business logo.
Your logo not only sets you apart from other businesses, it can help give clients an idea of who you are, what you do and what they can expect from your business.
While logo design is a science in itself, once you have the perfect logo, how and where can you best use it to promote your business?
Let’s look at some of the options for where you can use your business logo...
Traditional Business Logo Placement
First up, your logo should be added to some of the, physical components of your business. That means your business cards, letterheads, invoices, email footers, and other routine aspects of your day to day business.
Once you have the paper options covered off, it is time to look at the fabric options. Of course you want to have your logo appear on company uniforms. But even if you don’t necessarily have a uniform for your business, a branded shirt or hoody can do wonders to drum up interest in your brand.
Lucky for you, we design and print custom apparel here at One Bite Design. So whether you are manning a market stall, doing a Facebook live, or simply getting your groceries, you can get your logo and branding out there!
Have a look at how well Sharon from Totally Balmy uses her logo and branding to promote her business! This brand is one of my favourites! Love seeing it in so many places!
If packaging is part of your company’s operation, you have a big opportunity to showcase your logo. You can print it on tissue paper or other packaging materials, boxes, address labels and printed inclusions.
Get creative - restaurants can present burgers in logo-printed wrappers, fruit sellers can pop stickers onto their produce - when it comes to packaging, think outside the box, as it were!
Your online presence is just as important as your offline one. Your business logo should feature heavily on your website and the various social media platforms you choose to use.
From your Facebook cover image, to branded social media templates, to your YouTube profile pic, each appearance of your logo needs to fit the right dimensions and format for the platform.
For decades, businesses have been printing their logos on “freebies” - notepads, fridge magnets, pens, desk calendars, mousepads and other rather mundane office supplies. While this is still a great idea in the right framework, there are almost unlimited options available to get your name on any number of products relevant to your business.
Got a business with a tech slant? Print your logo onto flash drives. Own a sporting goods store? Get some Frisbees branded. Have a café in your workplace for clients, with a barista (lucky you) - impress potential customers by having your logo created in coffee art on top of their cups of joe!
You can even be environmentally friendly and help save the planet by printing your logo on reusable straws, shopping bags, water bottles or travel mugs.
The options are endless - from cellphone cases and tote bags to lip balms and umbrellas, you can make your mark on a wide range of swag.
Get creative with your signage. Whether it’s a physical business, trade show or other event you don’t need to rely on one store-front sign. Technology provides you with so many more cool solutions like wall or window decals, A-frame chalk boards, ceiling or floor tiles, or digital display boards.
How about a “gobo”? This is a stencil cut out of glass or metal which is slotted in front of a spotlight - the shape can be projected onto any backdrop - tables, floors, ceilings or feature walls.
Don’t forget your vehicles - branding your company car, truck or van with your logo can be invaluable for drawing in new customers.
Social media is an integral part of your marketing strategy. But it can be hard to get traction on many of the platforms. A great way to get exposure for your business is to go viral!
Everybody loves a good meme, so if you come up with any for your business, make sure that your logo appears on them. That way when they get liked, loved, and shared, your branding will be in front of lots of interested eyes.
When it comes to where you use your business logo, you are only limited by your creativity and budget. Regardless of where you are going to put your logo, you need to make sure you have an attractive and professional design to begin with. Here at One Bite Graphic Design we specialise in logos and can provide you with the perfect design and format to ensure your logo really makes its mark.
Get in touch with Helen today and start the amazing journey of branding your business. If you already have your logo designed but want to further enhance your brand awareness get in touch today as well. There are infinite places you can use your logo and branding! Get stuck in to it!
There’s something special about throwing on a t-shirt, or a hoodie, with a logo or personal design printed on it. Nothing beats throwing on a t-shirt with your favourite band’s best album plastered over the front, and noticing another member of the public wearing the same band. Nothing beats throwing on a t-shirt of your favourite brand, and noticing another member of the public wearing the same brand too. You throw each other a look, a knowing smile. You’re part of the same team somehow, a club that you both belong to.
When you start a new job, the logo sitting proudly on your shirt signifies you’ve become part of something new. You can walk into any office and have almost instant comradery with everyone present.
Have you ever created something, like a new business, or an important event? Try throwing on a hoodie with the name and logo of your creation printed ceremoniously on the back. You’ve achieved something great, something tangible. And if someone asks you about your business while you’re wearing it? A bonus advantage of clever marketing and branding.
How do we do it?
Now there’s a number of ways you can get your hot little hands on that specially designed apparel. Here we’re going to break down the three main processes of apparel design (and the one favoured by us at One Bite), so you can make the best choice for your needs. Make your father’s day by giving him a branded T-shirt or hoodie! Better still get him to advertise your business while he’s out and about!
Ok it’s obvious now, screen-printing wins.
Screen printing is the best option in our view as we can create high end designs that include the pièce de résistance - shading and gradients. Detailed logos? No problem. Photos? Done. Cool effects? Bingo. Specific colours that are on brand? Easy. All these effects are nearly impossible with embroidery or vinyl. Plus if you’re printing a bunch of the same item it’s the most cost effective as well, a true winner in our books.
The graphics produced through screen printing should also last for the t-shirt’s life under normal use. To make your custom graphic last the garment’s life, simply flip your garment inside out before chucking it in the wash, and use cold water. Easy.
Get in touch with us today if you’re interested in looking at how One Bite Graphic Design can create the perfect screen-printed item for you and your business. Get in touch with One Bite TODAY! OR better still check out the website!
Colour - Glorious Colour! Colour can make or break the visual impact of your brand.
Do you like to create your own social media graphics but don’t know where to start? Do you have images and photos that you would like to choose your colours from but are unsure which colours to pick.
While doing this yourself can be cost effective, you can waste a lot of time if you do not know what you are doing. It can also result in graphics that look unprofessional. Graphic designers, like One Bite Design, have an expert eye for what looks good and understand how colours work alone and together. This is something that may not come naturally to everyone or maybe something that people haven’t been taught. Did you know that not all reds ‘go together’ - not all blues ‘are created equal’. Base colours are important.
So let’s look into some reasons and tips why selecting colours from your images / photos to use for your business is important.
3 Important Things To Note When Creating A Graphic
So… how do I select a colour from an image?
There are a few good websites that can do this for you but Image Color Picker comes highly recommended. You can upload your own image, use the online colour code from a website, or get the online colour code from a picture via the website link. You use the online image colour picker to select a colour and get the online Colour Code of the selected pixel. You also get the multiple websafe colour information.
Which colours should I pick out?
Check out the 2 samples (below) of colours picked from the same image. Shout out to Nikki at AmbiDexi for letting me use her product and photo for this example. I am sure that from the first glance you can see which image is more appealing. The product used in this image is bright, fun, young and happy. In the first image that One Bite designed, the colours selected are vibrant and used from the girls tutus. The second image shows colours also picked from the same image but they are far less inviting. The colours in this graphic appear dull and dreary, they do not evoke a happy, exciting time for children. From this example you can clearly see which would be the right colours to use for this design. The distinctions are not always that clear and you may require some professional help. With each design you put out for your business make sure that you are designing it targeted at the right people. This does not only come down to the colours you use but also the image and even the relating text.
“Help!' I hear you say, 'I’m overwhelmed!'
Never fear! Help is at hand. Helen, at One Bite Graphic Design, with 20 years experience, knows very well what colours work best to bring out of images. If you do not have either the time or desire to pick colours from your images for your design work, get in touch with One Bite Graphic Design today and I’ll apply my creative eye and understanding of how colours work to bring out the very best with your images, logo and over all branding.
Everyone tells you how important it is to have a social media presence for your business. People make a habit of hunting for businesses that interest them on Facebook.
What are they going to find when they get to your Facebook Page?
Is it a perfectly curated cover image that reflects your current marketing focus, or is it more ‘higgledy piggledy whatever image I can find to chuck up there’ kind of look?
Your Facebook cover image is an incredibly important part of building your brand, showcasing what your business is about and supporting your online marketing strategy. Let’s look at it in a bit more detail now.
Why You Need A Good Facebook Cover Image
As soon as a potential or current client navigates to your Facebook Page, they are going to be presented with your cover image. This is your chance to make an instant visual impact. If your image is boring, unrelated to your field, or jarring to look at then you have missed an opportunity to impress your page visitor.
There are currently more than 2 billion active users on Facebook. That is a lot of people that can be unimpressed by your Facebook cover!
Here is why you need an image that is eye-catching and appealing...
Introduces Your Business
If someone isn’t 100% certain about what you do, your cover image can introduce your business to them. Not only can it tell them about your products or services, but it can give them a feel for your business’ personality and values.
For those who do know your business, they will recognise they are in the right place when they see your cover image. That is why it is important to always keep your branding consistent by using the same colours, fonts and style.
Makes Them Want To Know More
A picture tells a thousand words, but it is still only an introduction. Make your cover image be the start of a long running conversation with potential clients. Draw them into your business with great visual elements and some carefully chosen text.
Proves Your Professionalism
Having a polished look on your Facebook page will encourage trust in your business. Clients will be able to see your professionalism and it will allow you to stand out amongst your competitors. This places you as an authority figure in your field and makes people want to work with your business.
A lot goes into the design and execution of a professional looking image. Image placement, choice of font, inclusion of white space and many other design aspects that come as second nature to a graphic designer. So, instead of fiddling about on Canva for hours, let One Bite Design create a cover image for you instead.
Why You Should Change It Up
Your Facebook cover can be a key component in your marketing strategy. Because it does draw instant attention, you can use it to your advantage. That means changing your cover image to align with your current focus.
These are just some of the things you could highlight...
Whatever you choose to highlight, make sure you back it up with a relevant reason to click the Facebook Call to Action button. If you don’t utilise that button, your marketing efforts will not be as effective.
How Often Should You Change Your Image?
There isn't really a rule on how often you should change your image. Like anything, content can become stale if it stays the same for too long. We would recommend changing your image at least once a quarter to keep things fresh, or once a month to match your monthly marketing themes.
Yep, it can be a lot of work creating 12 professional images every year. Who has time for that?
We do at One Bite Design! In fact, creating amazing images for social media is just one of our specialities. Save yourself time and stress by letting us create individually curated Facebook Cover images for your business. We can work with you to showcase any aspect of your business.
Get in touch with One Bite Design for a chat on how your Facebook page could be working for you with great visual content.
I bet, just like me, your Facebook feed is full of visual marketing designs which all look the same. The same font, colours, images and even words. It’s incredibly boring and off putting to look at the same graphic designs again and again. So rather than copying what has worked for others, it’s time to make people stop and notice your business through awesome visual marketing designs!
Using Unique Visual Marketing to Get Your Business Noticed
As a graphic designer, it makes sense that I notice the logos, colours, fonts and images owners use to brand their business. Of course, everyone else notices them too. But there is one big difference: I don’t copy them. I can understand why owners think, “Hey, I like this logo, this colour and these images. Come to think of it, I love the design they used too. I think I’ll use them for my business.” The problem is, if they are not 100% unique, your business ends up looking like someone else’s. That’s incredibly bad for your business branding. Not only do people confuse your business with another, they can also become bored with seeing the same thing. This leads to a quick scroll onto the next image and the next business!
The key to getting your business’ visual marketing noticed is to be 100% unique when it comes to design. This just isn’t possible when using in the box predesigned graphic design templates. You may have changed the colours, tweaked the font and used a different image, but if the design is the same, it’s an automatic fail in my book. I’m never going to remember it as being unique to your business and most probably see you as being a copycat.
Visual content is processed by our brains 60,000 times faster than words.
Having unique professionally designed visual content to market your business helps you:
Would you hire a chef to lay your carpet? How about a plumber to install your oven? No, of course you wouldn’t, you’d hire the right professional to do the job for you. When it comes to your businesses graphic design work, the best person is a professional graphic designer, like me. That means, forget doing it yourself!
Problems with DIY Graphic Design
I will say that sometimes (and only sometimes) when a business owner does some DIY graphic design, they create a graphic which looks fine. The clear majority though, create a design which not only looks unprofessional, but can quickly send their customers running in the other direction. Why? Because graphic design represents your business visually. It is often the first thing people see when visiting your website or picking up your flyer. If it looks bad or the same as what everyone else is using, your clients will automatically assume your business is just as bad as your design work and that you don’t take pride in advertising your business.
5 Reasons Why You Must Hire a Graphic Designer
I love my vacuum cleaner. Silly thing to say, but it picks up the dog hair from my puppy Max so well and leaves my floors dust and pet hair free. I tried using my kettle one time, but it just wasn’t the same …. Okay, so that’s not true, but it is kind of the same thinking people have when using online design software. They have a great idea, but can’t get it to work properly. Unsure about the right fonts, colours and styles to use, they end up with a mashed-up collection of bad graphics. Or they can see how to do it but the end result is something that a lot of other people are using for their design work, meaning people scroll past because they have ‘seen it’ before.
There are plenty of benefits to hiring a professional graphic designer. You not only get access to their design tools, but also to their experience, training, knowledge and understanding about creating graphics which give the right impression and are true to you and your business. Still need convincing? Here are five reasons why graphic designers do it better:
Being a business owner, things that take you away from your core business of selling your products or services, cost you both time and money. A graphic designer can create you a masterpiece in a fraction of the time, saving you a lot of cash and hassle. Finally, we know what looks great and what doesn’t. Our work gets you noticed and remembered by your target market and that is fabulous ongoing advertising.
If you’d like to know more about how I can help you with your graphic design needs, check out my portfolio. Or if you are ready to book your spot, send me a message today!
Like them or not, words are an essential part of every business website. After all, they are as equally important as your visual brand. Unfortunately, many business owners value how their brand looks visually as being more of a priority and their words end up taking a back seat. So today, we’re going to look at how you can use words to compliment your visual brand and create an awesome branding strategy.
Words and Graphics – We Go Together
Words. More words. Unexciting and as boring as they may seem, the words your business uses will either make or break you. Choosing the right words to match your visual brand is important to demonstrate consistency and help build a rapport with your target audience.
There is no denying it. Our world makes instant decisions about your business based on how it looks. Often this is in the form of instant reactions to your logo, colour choices, font and business name. That’s why it’s important to hire a graphic designer like Helen to create you a top notch visual brand right from the start. But what many fail to remember, is that after making a decision about the way your business looks visually, customers and clients look next to your words to see if they want to do business with you.
How to Brand with Words
Everyone instantly recognises the visual brands of businesses such as McDonalds and Pak n Save because of their logos and colours. But even these businesses know that in our digital world, their visual brand is not enough to hook in and engage their customers. That’s why they use a combination of words and graphics to create a thorough branding strategy.
You can brand your business with words by:
If you haven’t already, now is a good time to sit down and plan the type of written content you want your brand to be known for. If it mirrors your visual identity, cool. If not, chat with Helen about how she can help.
Written by Jackie Procter | www.jackieprocter.co.nz
Many business owners are hesitant to hire a professional graphic designer. Not because they doubt the quality of the work, but because of the cost and the belief that they can do the same level of work themselves. Unfortunately, the result is logos and other graphic images which portray their business in a negative light, losing them money and customers.
Recently I created a new logo for Sharon from Totally Balmy. She was clearly unhappy with her old logo, with feedback from her clients that her logo just didn’t really match the image she was trying to portray. Sharon focuses on selling natural products, yet her old logo had dark and bold colours, totally counteracting what she wanted clients to feel about her business.
Making Contact with A Graphic Designer
Sharon and I are members of Network NZ, a business networking group. Sharon had seen the design work I had done for other businesses within the group and liked what she saw. She contacted me to engage my graphic design services to create her a new logo. As she was still in the start-up phase of her business, keeping her costs down was important.
“Helen's prices are incredibly reasonable, and her service is impeccable. She ensures you receive the best service, and keeps you informed along the way.” Sharon, Totally Balmy
Once Sharon made contact, I emailed her a list of questions. This small questionnaire is a great tool for both my clients and myself, helping me create the specific designs they require. By giving me a detailed explanation and examples of the type of image you want to portray, it helps me create the exact type of images you require. From here, I shared with Sharon a range of ideas and together we worked on perfecting the best choice for her and her business.
“The end result? Fabulous. I'm so incredibly happy with it. So much so, I got Helen to design me a business card too!” Sharon, Totally Balmy
Life After a New Logo
Sharon absolutely loved her new logo. So much so that she said, “I'm now proud to have my logo out there! I wear it on t-shirts, have it on the side of both our cars, and am delighted to be recognised in our community. People now spot me everywhere, so there's no hiding!”
I am so thankful that Sharon gave me the opportunity to revitalise her brand. It is an exciting part of my work that I can change how clients and customers see your business for the better. My work has given Sharon the confidence to place her business amongst others and actively compete with other small businesses.
“The new logo makes me feel more professional, more trustworthy and it just fits my business so well. People can now look at my logo, and have a good idea about what I do. I don't worry about my image at all now.” Sharon, Totally Balmy
Sharon’s new logo has completely transformed the way her business is seen by her clients. Her old logo did nothing to demonstrate her passion for creating natural merchandise.
Here is her old logo next to her new logo... Check out the difference!!
I would love to bring the life back into or back into your business, helping your brand to create a favourable image for the world to see!
Flick me a email today and together we’ll create magic!
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