Your logo is more than your business name. It’s your brand identity and without this, your business is likely to fall off your customer’s radar. A professionally designed logo gives your brand the credibility it needs to be successful. It’s a bit like a box of chocolates. All the pretty wrapped ones get picked first, with the dull and boring wrapped ones being left till last. If your business doesn’t look good from the outside, no one is going to take the time to find out more about it. If you haven’t already got a logo, check out my article Will Your Logo Help Your Business to Sink or Swim?
If you have got a logo professionally designed by a graphic designer, then read on to find out more about creating your brand identity.
What Makes a Great Visual Brand?
Your logo is an integral part of your brand. Everything revolves around it. The colours, images, shapes and content all work together to put an image in people’s mind about your business. Think of your brand as a person. Whatever you do shows people the type of person you are. Here are six ways you can make your visual brand rock:
Your logo is the epicentre of your visual brand. All the decisions you make regarding the face of your business are made with your logo in mind. You need to have a graphic designer totally nail your logo for you to present an impressive visual brand. This means you need to consider:
For example, I created a logo for Becky from Keen Kitchen in both a landscape and square version. This has given her the ability to use her logo in many different types of situations. As well as her logo design, I also created business cards, gift vouchers and A5 & A4 flyers for Keen Kitchen too. Becky has since had her logo put onto t-shirts and aprons for her and others to wear.
“Helen from One Bite is an absolute dream to work with. She is friendly, fast & professional as well as being fantastic at her craft. Since starting my business just over a year ago I have used her for all design work starting with our logo. Since then she has done multiple flyers, business cards, gift vouchers and I will use her for all design work in the future. I will always, and have frequently, recommended her to friends and a lot of them have also gone to her and loved the end product she has delivered. It's almost unfathomable how fast she works. Nothing is too much trouble to tweak and she strives for perfection!” – Becky from Keen Kitchen
I’d love to work with you to help create an amazing visual brand for your business.
Contact me today and let’s get started!
One Bite Design BLOG
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