What is graphic design? Did you know that it is more than just creating logos? In fact, it is so much more than that. While logo creation is one of the services a graphic designer can offer you, it is really just the tip of the iceberg!
Graphic designers have a strong set of skills that can help you to grow your business. Yes, that’s right, grow your business. We create more than pretty images, we actually help you to communicate a message with your branding that engages and persuades people to use your business.
Now you know what we can do here at One Bite Design, let’s look into the concept of graphic design in a bit more depth.
What Is Graphic Design?
Whether you need a logo, an image banner for your website, or an actual banner to hang at an event, you will need a graphic designer’s expertise. Without their eye for colour and design, you can cheapen your brand and confuse your clients.
These are just some of the things that a graphic designer (just like me) can help you with...
● Logo Design
● Branding Packages
● Business Cards
● Social Media Cover and Newsfeed Images
● With Compliments Slips
● Marketing Material
● Gift Vouchers
● Website Banners
● Advertising Images
● Apparel Designs
And that’s not even a full list, that is just a taste of the things I could help you with in your business!
Why Is Graphic Design Essential In Your Business?
Great branding makes your business look professional and gives you credibility. Not only that, but it also shows that you care about your offerings, that you believe in your products or services, and that you are putting in an effort to impress your customers. This all demonstrates the value you can provide to your clients and that you are customer-focused.
Makes You Memorable
Being forgotten is the kiss of death for a small business. If no one remembers your brand, then they are not going to seek out your services. But you can make an impact with your imagery. If you have an iconic design for your business branding, then it will be hard for your customers to forget about you! Consistently using this branding in every visual and customer-facing aspect of your business will help you to become recognisable and memorable.
Makes You Stand Out
How do you make the decision between two products when they do the same thing and they are at the same price point? Often the choice will come down to which product looks better. If one has design that is tired and dated, and one has a fresh, eye catching look, then it is pretty safe to say which is going to be more popular. Good graphic design can help set you apart from your competition.
Tells A Story
Your imagery can tell the story of your business. It can convey what it is that you do, even if it is the first time someone has come across your brand. It can do more than simply look good, it can also entice people to your business and persuade them that you are the brand for them. Clever design can convince customers to buy your products off the shelf, to read more in a pamphlet, or to click the ‘buy’ button on a website. Professional graphic design has the potential to deliver real results for your business.
If you are umm-ing and ahhhh-ing about whether you should invest in graphic design, consider this. If you don’t go down the professional design route, sooner or later you will be paying for a brand overhaul. Quality design lasts the distance, amateur design does not. Engaging a professional graphic designer (like me) upfront, can save you a lot of time money and stress in the long run.
So if you want a professional and consistent look for your business, don’t hesitate to get in touch with me here at One Bite Graphic Design.
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