A picture tells a thousand words. We have all heard this saying hundreds of times. But when it comes to social media, it is so on point. We live in a very visual world. There are images and messaging everywhere around us. To ensure that your business does not get lost in the newsfeed, you need to have a solid plan to make a visual impact.
Why is that? Let One Bite Graphic Design tell you...
People spend hours every week scrolling through their social media feeds. They are so accustomed to trawling through screeds of information, that they only pause when something catches their eye. If you don’t utilise this visual space to your advantage, people will keep on scrolling right past your content. You need something that is going to stop their scroll immediately.
Words alone will not do this, but an eye catching image, designed by One Bite can.
Have you ever struggled to recall a written quote that you’ve read? Yea, me too. But, it is so much easier to remember a striking image. That is because your brain actually processes images better than it can process words.
If you consistently produce great visual content then people will engage with it. When they engage with your content, there is more chance that your other posts will pop up in their newsfeeds. Suddenly, they are being exposed to your brand on a regular basis. This helps them to remember who you are and what you do. When they have need for your services, you will be the first business they contact.
Convey Your Message
It can be hard to get your point across in a concise, digestible way when you only use words. But an image personally created by One Bite Graphic Design can instantly convey a message and spark a reaction. It can get your viewers thinking about your content straight away. You can use this to your advantage by asking for them to comment, or engage with your post.
Let Others Promote Your Business
If you produce great content that resonates with your viewers, then they are going to share on their newsfeeds. If your content is branded, (check out One Bite’s total branding package) then that sharing is a great opportunity to get your business in front of a whole new audience. This increases your organic reach and automatically shows these new viewers that your business is worth following.
The best part is, it is completely free advertising!
If you take a look at the visual marketing of the world’s biggest businesses, you will notice it is always consistent. They don’t change the colours of their branding, distort their logo, or chop and change between styles. Their consistency helps you to recognise their brand.
You want to do the same thing with your business. You want your followers to instantly recognise that a piece of content has come from your brand simply by the look and feel of it. Consistency helps to build memorability and trust for your business. Your social media pages are a great place to showcase your consistency to your audience. This is where One Bite’s 20 years of professional design experience is worth it’s weight in gold for you.
How Can I Get Visual?
One Bite Graphic Design is here to help business owners like you get their brand noticed on social media, we create branded social media templates. These are visual templates that you can add your messaging to, or use them exactly as they are. They are designed specifically to showcase your business. Get your followers to stop the scroll and take notice of what you have to say.
If you are interested, you can check out more information on the social media templates here, or get in touch via email to order your templates now.
Have a look at some templates One Bite has designed already!
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