Designing Business Graphics for Your Target Audience

​Your business graphics tell a story. They also work towards attracting and resonating with a specific type of person – your target audience. I’m going to walk you through the ways of designing graphics for your business which get noticed, get remembered and create loyal followers.

What Are Business Graphics?
Before your graphics can be created, you will need to identify what you need. The most used business graphics include:

• Logos
• Business cards
• Brochures
• Social media graphics
• Packaging
• Advertising materials
• Apparel

It is vital that your graphics showcase your business in the best light possible, making that all important positive first impression. For this reason, it is strongly recommended that you work with a graphic designer on your branding – so call me!

Key Focus Points When it Comes to Designing Business Graphics
After my clients have given me their design brief, it’s up to me to create a brand which resonates with them and their target audience. If you don’t yet have a clear target audience, I recommended reading Spigot Digital’s article Your step-by-step Guide to Identifying Your Target Market to get this sorted. 
In creating graphics for my clients, I pull upon my years of experience and knowledge about business branding, and follow these key design points:

• Consistency – keeping the same colours, shapes and fonts throughout all of your business graphics helps develop brand recognition and ensure your brand is easily identifiable.
• Hierarchy – design hierarchy refers to the elements of a design which your brain sees as being the most to least important. It is used to help guide your eye to the right place and get messages across clearly.
• Colour and texture – colours help create emotions and showcase what is important. Together with texture, colours add depth and interest to a graphic.
• Size and shape – Size is used to show what is important, and with shape helps to create a design which is appealing and memorable.
• Space – space is used to group or separate information, along with guiding the eye to where you want it to go.
• Story – your branding needs to tell a story and get the right messages across to your target audience. It’s a combination of all the above points, along with the skills and experience a great graphic designer provides, like me!

Creating Your Business Graphics
Canva is often seen as a go-to for the creation of business graphics. Can you use it? Sure. Should you use it? Probably not. My article Why Using Canva May Not Be Your Best Option explains my thoughts on this. I, along with thousands of other business owners strongly recommend working with a professional graphic designer on developing your business branding. Look through my design portfolio and learn more about my services. Then when you are ready, get in touch and let’s get started.