How can you tell if you need a brand makeover? Does your logo become outdated after a certain number of years? Is it based upon changes happening in your business? Or is it necessary if you buy someone else’s business?
As a graphic designer, I not only help create new brands, but also offer a brand makeover or rebrand for businesses who need a change. This could be for all sorts of reasons, including that they just feel like something new. I thought it would be helpful to give you a checklist of examples when a brand makeover may be appropriate, plus explain what can be included in such a makeover.
Reasons Why Your Business Needs a Brand Makeover
Not sure if you need a new logo, new colours or new web graphics? Here are a few of the most common reasons why businesses have a brand makeover or rebrand:
What Are Your Options for a Brand Makeover?
When most people think about branding, they are referring to the logo. But there are plenty of other branding bits and pieces to consider. Let’s take a look at a few of the key areas:
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