Why Brand Consistency is Your Key to Business’ Success

​Let’s dive into what brand consistency looks like within a business, plus four of the key benefits it can provide your business, and how you too can use it to increase your level of success.
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If there was one thing I wish every business used, it would be brand consistency. This simple yet effective tool holds the power to not only reach others, but to show them what your business stands for. By having brand consistency throughout all your business’ website, social media and marketing endeavours, your audience will receive the same message wherever they are.

What Does Brand Consistency Look Like?
A business with brand consistency delivers the same message to its audience regardless of where that audience is or the method of communication with that audience. This includes:

• Using your main and/or logo variations 
• Keeping your colour palette and font use consistent
• Using the same tone and type of voice
• Keeping your image and artwork types similar

Ideally all the visual aspects of your brand would have been identified during your start-up phase. Your visual brand aspects, including logo, colours and fonts, are best compiled by a graphic designer who can put together a comprehensive brand guide for you to follow. I would be honoured to help you with this – check out my Design and Brand Packages or contact me today.

4 Important Benefits of Having Brand Consistency
There are numerous benefits to having and using brand consistency within your business. Four which I strongly feel are important are:

1. Building brand trust and loyalty among your audience – when you use brand consistency, your audience easily builds confidence in your business. 
2. Increasing brand awareness – people purchase from or choose to use a brand they recognise. By keeping your visual message similar, they quickly grow to recognise your logo, brand voice and colours, making it easily visible and memorable against your competitors. 
3. Demonstrating that your business is dependable and trustworthy – as people get to know your business, they build an understanding about what it represents and who it is. Using the same consistency with your brand image helps them feel that your business is reliable and something they want to engage with.
4. Helping balance perceptions and expectations people have of your business – through consistent brand imagery, customers develop an expectation that they will receive the same service and/or products no matter when they engage with you.  

Since the arrival of COVID-19, more businesses than ever have turned to social media to connect with their audience. Those that demonstrate a consistent visual brand do well because they are instantly recognised, grow brand loyalty and increase the number of followers. Using professionally designed social media templates is an important tool, and one that I can provide, as well as a complete branding package. 
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Be noticed and remembered for all the right reasons by using a consistent visual brand image – get in touch with me today and let’s talk about it!