It's amazing to think that when I wrote this blog I had just started my third year in business, offering my professional Graphic Design services to the public through One Bite Design. It's been a 'one bite' at a time learning process with some things certainly learnt the hard way. Not everything has been plain sailing but important lessons have certainly been learned and both myself and One Bite Design are in a much better position now than what I was those years ago when I began.
With more than three years under the belt I thought it would only be fitting to share three things that I have learnt.
There Will Always Be Something To Do On Your Business:
I’ve heard it said that a business is like a new born child, you need to constantly care for it and feed it and the work you put in over the early years will shape the business well into the future. The thing is, there is always something to do. This is especially true in the first few years as you develop your systems and find your own feet and direction. It's in these first years where passion can meet head first with the annoying reality of tax and accounts and invoicing. It’s easy to get consumed by all the things to do.
What I’ve learnt is that you need to be intentional about taking a break and stepping outside of your business from time to time. Whether that is turning your phone and computer off and going for a walk or an actual holiday, taking time out to recharge your own batteries is an important way of ensuring that you keep that passion which got you going in the first place burning bright.
Comparing Yourself To Others:
Starting out in a new business is a scary and at times nerve wracking thing to do. It's only natural to want to know what other people in your industry are doing. The problem is that it becomes very difficult to not compare your fledgling business with those potentially more established operations already out there doing it. What’s worse is that if you're not careful you may even start to copy what these other guys are doing whether consciously or not.
Then there’s the pressure of trying to match the offerings of others! That’s not what you started your business to do. Like me you most probably started your own business because there was something special that you love to do, something that you’re passionate about. Stick to it. Perfect your passion and don’t be swayed by others!
Accept The Appreciation:
Having happy clients is what's really rewarding and provides the energy which enables us to continue to do this thing that we love. Learn to enjoy the appreciation of a job well done. You can see some of my testimonials here.
This is something that I’ve learnt slowly, not being a person who naturally accepts compliments well. A big turning point for me was learning to not be ashamed or embarrassed to ask my clients for a review of One Bite Graphic Design after completing a job. Getting these positive reviews not only helps in business promotion, but more importantly they help to reinforce to ourselves that yes, we are doing a good job. Yes people do see the value in what we do, and yes, our efforts are making a difference!
Have you recently started your own business?
Are you passionate about your business succeeding?
Does your business need a fresh, inspiring and professional new look?
Let One Bite Design assist you in developing a brand that you are proud of and that does it’s job in attracting people to do business with you. Get in touch TODAY!
A picture tells a thousand words. We have all heard this saying hundreds of times. But when it comes to social media, it is so on point. We live in a very visual world. There are images and messaging everywhere around us. To ensure that your business does not get lost in the newsfeed, you need to have a solid plan to make a visual impact.
Why is that? Let One Bite Graphic Design tell you...
People spend hours every week scrolling through their social media feeds. They are so accustomed to trawling through screeds of information, that they only pause when something catches their eye. If you don’t utilise this visual space to your advantage, people will keep on scrolling right past your content. You need something that is going to stop their scroll immediately.
Words alone will not do this, but an eye catching image, designed by One Bite can.
Have you ever struggled to recall a written quote that you’ve read? Yea, me too. But, it is so much easier to remember a striking image. That is because your brain actually processes images better than it can process words.
If you consistently produce great visual content then people will engage with it. When they engage with your content, there is more chance that your other posts will pop up in their newsfeeds. Suddenly, they are being exposed to your brand on a regular basis. This helps them to remember who you are and what you do. When they have need for your services, you will be the first business they contact.
Convey Your Message
It can be hard to get your point across in a concise, digestible way when you only use words. But an image personally created by One Bite Graphic Design can instantly convey a message and spark a reaction. It can get your viewers thinking about your content straight away. You can use this to your advantage by asking for them to comment, or engage with your post.
Let Others Promote Your Business
If you produce great content that resonates with your viewers, then they are going to share on their newsfeeds. If your content is branded, (check out One Bite’s total branding package) then that sharing is a great opportunity to get your business in front of a whole new audience. This increases your organic reach and automatically shows these new viewers that your business is worth following.
The best part is, it is completely free advertising!
If you take a look at the visual marketing of the world’s biggest businesses, you will notice it is always consistent. They don’t change the colours of their branding, distort their logo, or chop and change between styles. Their consistency helps you to recognise their brand.
You want to do the same thing with your business. You want your followers to instantly recognise that a piece of content has come from your brand simply by the look and feel of it. Consistency helps to build memorability and trust for your business. Your social media pages are a great place to showcase your consistency to your audience. This is where One Bite’s 20 years of professional design experience is worth it’s weight in gold for you.
How Can I Get Visual?
One Bite Graphic Design is here to help business owners like you get their brand noticed on social media, we create branded social media templates. These are visual templates that you can add your messaging to, or use them exactly as they are. They are designed specifically to showcase your business. Get your followers to stop the scroll and take notice of what you have to say.
If you are interested, you can check out more information on the social media templates here, or get in touch via email to order your templates now.
Have a look at some templates One Bite has designed already!
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Check out these amazing blogs. Loads of great information and tips.