Business cards have been around in one form or another since at least the 17th century. Despite such a long period of use, in a world of increasing technology it’s easy to be left wondering if the humble business card still has a place in the modern world. A casual visit to any business gathering will quickly put that question to rest as you witness a plethora of business cards swapping hands along with the usual handshakes and smiles.
There are a number of reasons why business cards remain an important part of your “business kit” and why having One Bite Design professionally design a well presented card is vital to business success.
Brand Awareness and Brand Legitimacy
A professionally designed business card by One Bite, in conjunction and in harmony with your One Bite Design logo immediately projects a sense of legitimacy. Let's be honest, first impressions really do count. Handing out your business card to potential customer or prospects is often the first time that people will personally be confronted by your brand, and the first opportunity they have to form an opinion on whether they will do business with you or not.
The key to networking is not only making connections, but ensuring that those connections last, so that when it comes time to purchase your network is either seeking you out or referring your details on. Being able to leave your business card and have these spread out through your network is a proven method for generating ongoing business. There’s a reason why everyone does it, and that’s because it works.
While technology plays an ever increasing role in business, your client or potential client is most likely not a computer or a bunch of electrons. They’re way more likely to be an actual person. As a human we’re drawn to physical things. The very act of handing out a business card not only connects that person with a tangible representation of your brand, but it most likely also connects them to you as you look them in the eye and shake their hand.
A well laid out business card by One Bite Design is going to provide a touchstone to who you are, what you do, where you’re located and perhaps most importantly, how to contact you. For the tech savvy there are now specific apps that will scan and import this information from the card to your contacts on your smart phone. It’s the best of both worlds, but it starts with the card and it ensure that your client gets the information that you want them to get – spelt correctly, with no mistakes!
What makes a good Business Card
There are a number of specific tricks that One Bite Design will ensure are incorporated into your business card design. Firstly, we will make sure that the card is dimensionally designed to perfectly fit the requirements of your printer. That may seem obvious but is easily over looked! One Bite Design will make sure that the colour and typography stay consistent with your brand. This is key to ensuring the continued strength and growth of your brand. Combine this with a clear message, quality imagery and sufficient uniqueness and your One Bite designed business card will ensure you stand out from the crowd.
Contact Helen from One Bite Design today to create or refresh a unique and purpose driven business card which will ensure your first impression is one that will last.
You can find some more of the business cards we have designed so far HERE.
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