Professional photography can make the difference between selling a product or not. It also impacts upon the opinion a customer makes about your business and whether they will do business with you or not.
As a graphic designer, I am exceptionally aware of the importance of making a positive first impression. That’s why I advocate for businesses to use only professionally designed graphics. I’m also a professional photographer, and I also know that the photos a business use have the power to make or break their success.
Why Professional Photos Are a Must Have for Businesses
Anyone with a camera can take a photo. But not everyone can take a great photo. Like for business images and graphics, there are plenty of DIY opportunities for product photos, marketing photos and headshots. I don’t recommend those though, because the cost of achieving a negative first impression is enormous.
Five reasons why I advocate businesses to use professional photography include:
Your business graphics tell a story. They also work towards attracting and resonating with a specific type of person – your target audience. I’m going to walk you through the ways of designing graphics for your business which get noticed, get remembered and create loyal followers.
What Are Business Graphics?
Before your graphics can be created, you will need to identify what you need. The most used business graphics include:
Key Focus Points When it Comes to Designing Business Graphics
After my clients have given me their design brief, it’s up to me to create a brand which resonates with them and their target audience. If you don’t yet have a clear target audience, I recommended reading Spigot Digital’s article Your step-by-step Guide to Identifying Your Target Market to get this sorted.
In creating graphics for my clients, I pull upon my years of experience and knowledge about business branding, and follow these key design points:
Canva is often seen as a go-to for the creation of business graphics. Can you use it? Sure. Should you use it? Probably not. My article Why Using Canva May Not Be Your Best Option explains my thoughts on this. I, along with thousands of other business owners strongly recommend working with a professional graphic designer on developing your business branding. Look through my design portfolio and learn more about my services. Then when you are ready, get in touch and let’s get started.
Colour - Glorious Colour! Colour can make or break the visual impact of your brand.
Do you like to create your own social media graphics but don’t know where to start? Do you have images and photos that you would like to choose your colours from but are unsure which colours to pick.
While doing this yourself can be cost effective, you can waste a lot of time if you do not know what you are doing. It can also result in graphics that look unprofessional. Graphic designers, like One Bite Design, have an expert eye for what looks good and understand how colours work alone and together. This is something that may not come naturally to everyone or maybe something that people haven’t been taught. Did you know that not all reds ‘go together’ - not all blues ‘are created equal’. Base colours are important.
So let’s look into some reasons and tips why selecting colours from your images / photos to use for your business is important.
3 Important Things To Note When Creating A Graphic
So… how do I select a colour from an image?
There are a few good websites that can do this for you but Image Color Picker comes highly recommended. You can upload your own image, use the online colour code from a website, or get the online colour code from a picture via the website link. You use the online image colour picker to select a colour and get the online Colour Code of the selected pixel. You also get the multiple websafe colour information.
Which colours should I pick out?
Check out the 2 samples (below) of colours picked from the same image. Shout out to Nikki at AmbiDexi for letting me use her product and photo for this example. I am sure that from the first glance you can see which image is more appealing. The product used in this image is bright, fun, young and happy. In the first image that One Bite designed, the colours selected are vibrant and used from the girls tutus. The second image shows colours also picked from the same image but they are far less inviting. The colours in this graphic appear dull and dreary, they do not evoke a happy, exciting time for children. From this example you can clearly see which would be the right colours to use for this design. The distinctions are not always that clear and you may require some professional help. With each design you put out for your business make sure that you are designing it targeted at the right people. This does not only come down to the colours you use but also the image and even the relating text.
“Help!' I hear you say, 'I’m overwhelmed!'
Never fear! Help is at hand. Helen, at One Bite Design, with 20 years experience, knows very well what colours work best to bring out of images. If you do not have either the time or desire to pick colours from your images for your design work, get in touch with One Bite Design today and I’ll apply my creative eye and understanding of how colours work to bring out the very best with your images, logo and over all branding.
Successful branding occurs when your brand makes a deep connection with your followers. It’s what they use when building a relationship and developing an opinion about your business. A successful brand needs to convey messages about your business’:
How to Achieve Successful Branding
As consistency is key in achieving a successful brand image, you first need to ensure all your ducks are in a row. This means reviewing your branding guide or having a graphic designer create one for your business. Inside this guide, you can expect to see details of the visual aspects of your brand, including your logo variations, fonts, styles and colours. A branding guide can also contain details about the vocabulary used, what can be shared on social media and other decisions about your brand’s visibility.
You then use your branding guide to ensure your brand image is consistent wherever it can be seen:
Where to Next for Your Brand?
It’s always a good idea to review your branding regularly. Check that it continues to portray the same messages to your audience and resonates with them, has an appropriate appearance for your industry and has all the key visual aspects included in your brand guide. What was once suitable for your business may not be now. That’s where I can help.
As your graphic designer, I can work with your existing brand to develop a new look or simply tweak the existing look. Big or small, my design skills will help ensure your business makes a positive first impression. Get in touch and let’s have a chat or check out my current branding packages.
Many businesses are using Canva to help them create graphics for their website and social media platforms. Some even use it as a way to create documents such as flyers or posters for printing. As a graphic designer, I’ve got many clients who use Canva to edit the text and images of the Facebook or Instagram templates I’ve designed for them. It’s a very powerful tool and one I think is well worth using.
But it has its limitations.
Recently I had a client come to me about a graphic they’d created using Canva. They’d spent a considerable amount of time organising and placing the content and were happy with the finished product. That is, until they tried to print it off.
Canva is great in that you can use all of the available features, upload and use graphics, change colours, choose fonts and edit text. In fact, you can create pretty much what you want and envision, within Canva’s limits.
Problem is, Canva isn’t a graphic designer.
When using Canva, my client created their ideal graphic for their business. But not being a graphic designer, they didn’t know about needing to check font sizes, printing margins, pixel sizes and good colour choices. Canva by nature being software and not a graphic designer, didn’t provide any guidance to help.
End result was a design file which looked good on the screen when viewed using Canva but was unsuitable for printing or uploading to the web.
Canva Can Compliment but Not Replace Graphic Designers
I like to think of Canva as a useful tool, a bit like a fork. It is suitable for using with small pieces, but with the big ones, you need a better tool.
As a graphic designer, I use my years of experience and knowledge to produce graphics my clients can use anywhere. I understand where text is best positioned on a page, which colours work well together and which types of graphic file formats you’ll need. The work I design for you is fit for purpose and best of all, you don’t need to lift a finger.
To learn more about my graphic design services or to discuss a custom design you need help with, please get in touch. I look forward to hearing from you.
How can you tell if you need a brand makeover? Does your logo become outdated after a certain number of years? Is it based upon changes happening in your business? Or is it necessary if you buy someone else’s business?
As a graphic designer, I not only help create new brands, but also offer a brand makeover or rebrand for businesses who need a change. This could be for all sorts of reasons, including that they just feel like something new. I thought it would be helpful to give you a checklist of examples when a brand makeover may be appropriate, plus explain what can be included in such a makeover.
Reasons Why Your Business Needs a Brand Makeover
Not sure if you need a new logo, new colours or new web graphics? Here are a few of the most common reasons why businesses have a brand makeover or rebrand:
What Are Your Options for a Brand Makeover?
When most people think about branding, they are referring to the logo. But there are plenty of other branding bits and pieces to consider. Let’s take a look at a few of the key areas:
Should you use your PNG or JPG file formats?
Do you need your graphic designer to give you your logo as a PDF or SVG?
Learn the common file formats and where to use them right here.
You’ve hired a graphic designer to create some amazing images for your business and you need to decide which file formats you require. The good news is that most designers will give you a variety of formats as part of their branding packages. The bad news is, you may not know the differences between them or where to use them. Today is the day you are going to find out what each file type is and the situations that they are best suited for.
Raster Vs Vector File Formats
Image file formats can be broken down into two key groups: raster images and vector images. Raster images are those which are pixel based, where each image contains different coloured dots called pixels. These images are resolution dependent, meaning that they only exist at one size. When the size of a raster image is changed, the result is a blurry or pixelated image. Examples of raster images are photographs, web and social media graphics.
Vector files are like giant maths equations, with lines, curves and points assigned a specific characteristics. This makes them resolution independent, which lets you enlarge or shrink their size and they’ll remain looking the same. Examples of vector images include logos, digital illustrations and icons.
From these two distinct types of file formats comes the individual ones you will receive from your graphic designer.
Understanding Common File Formats & Where to Use Them
The common file types you’ll receive from your graphic designer include:
A DIY logo may sound like a great idea, but trust me, it’s not! I’ll share the five key reasons why you should avoid designing your own logo at all costs and what to do instead.
Thinking about using a DIY logo for your business? With all the variety of websites offering you the option to create your own logo, some of them for free, it must be the best option, right? Nope. A DIY logo is never a good idea and I’m sharing the reasons why.
Thinking DIY Logo? Think Again
We’re a nation of DIY experts, keen to give anything a go instead of paying a professional to do it for us, and that’s perfectly fine – unless it is something you shouldn’t do yourself – like your logo. Your logo can help your business sink or swim, simply because it represents your business. It is one of the key things people use when making that all important first impression, and a DIY logo just won’t cut the mustard.
Five key reasons why a DIY logo is a big mistake are:
Let me make business planning and goal setting for the New Year easy as for you! I’ll share what you need to include, give you some ideas to get started and even a free business template to use!
If business planning doesn’t sound like your kind of fun, don’t worry. It isn’t for many other small to medium sized business owners either. That was until you started reading this, because boy, have I got the business planning help you need to get your business kicked off and sorted for the New Year.
Let’s Get Your Business Planning & Goal Setting Sorted!
What do you want your business to achieve this year? Increased profits, new customers and a larger online presence? A business plan can help you nail down the specifics and requires you to:
Then there’s the New Year’s resolutions or goals to consider. Now I’m not talking about the personal ones we all set and then forget about on the 2nd January though. Rather though the business resolutions we set and then follow through on throughout the year – and yes, they get followed through with!
To help you get started, here are a few you could use or tweak for your business:
It’s time to get your shopping sorted and order unique Christmas gifts for all the family! Luckily, I know exactly where to shop, so come and see the best range of family Christmas presents in NZ!
Christmas is just around the corner and it’s time to get all those unique Christmas gifts sorted for your family. Yup, that’s right – this Christmas it’s all about those functional presents because they’re the ones people love to receive! Usable presents such as T-shirts, hoodies, cushion covers and onesies are always appreciated and unlike that pair of plastic wineglasses, will never be shelved away in the cupboard or regifted.
I’ve put my designer hat on and created a beautiful range of designs suitable for all types of garments and home décor items. I’d love for you to take a look…
Guide to Unique Christmas Presents Your Family Will Love
It’s no secret that I absolutely love Christmas! The opportunity to spend quality time with friends and family, lots of yummy food and the chance to relax and unwind after a busy year. I will admit though, that finding the perfect Christmas gifts does take a lot of time and effort.
I know that as a Mum, I love it when my husband and kids receive a present they can use. One that doesn’t end up hidden in a drawer and is something that I would possibly have needed to buy in the future are also added bonuses. So, I got to thinking and made a list of Christmas gifts that I know are functional, family orientated and will be loved by all – and I’m sharing them with you!
Christmas is only getting closer and closer – and I can’t wait!
One Bite Design BLOG
Check out these amazing blogs. Loads of great information and tips.