One Bite Design
  • Home
  • About
  • Services
  • Logo Design Brand Packages
  • Portfolio
    • Full Brands
    • Logo Designs
    • Photography
    • Business Card Designs
    • Apparel Design >
      • Apparel Design
  • FAQ's
  • Testimonials
  • Contact
  • Blogs

Beginners Guide to Successful Branding

4/5/2021

2 Comments

 
​Successful branding occurs when your brand makes a deep connection with your followers. It’s what they use when building a relationship and developing an opinion about your business. A successful brand needs to convey messages about your business’:
  • Purpose & Vision
  • Values & Beliefs
  • Position in the Market
  • Personality
  • Tone of Voice & Language
  • Key Messages & Stories
But successful branding is more than your logo, business name or tagline. It’s more than having a flash website with all the bells and whistles, more than eye catching social media posts and more than having a recognisable brand. A business which has created a successful brand image, will be one which presents a consistent image.  
Picture

How to Achieve Successful Branding
As consistency is key in achieving a successful brand image, you first need to ensure all your ducks are in a row. This means reviewing your branding guide or having a graphic designer create one for your business. Inside this guide, you can expect to see details of the visual aspects of your brand, including your logo variations, fonts, styles and colours. A branding guide can also contain details about the vocabulary used, what can be shared on social media and other decisions about your brand’s visibility.
You then use your branding guide to ensure your brand image is consistent wherever it can be seen:
  • Logo variations are used in the right places
  • Colours used in social media are identical to your website and print advertising
  • Font usage is consistent, including both heading and paragraph fonts
By being consistent with your branding, you are helping to build recognition, loyalty and trust amongst new and existing followers. If you are the owner operator of your business, then you have the sole responsibility in using your branding guide. If you outsource your web design or social media posts, sharing a copy of your brand guide with them will ensure they too practice consistency of your business’ brand image.

Where to Next for Your Brand?
It’s always a good idea to review your branding regularly. Check that it continues to portray the same messages to your audience and resonates with them, has an appropriate appearance for your industry and has all the key visual aspects included in your brand guide. What was once suitable for your business may not be now. That’s where I can help. 

As your graphic designer, I can work with your existing brand to develop a new look or simply tweak the existing look. Big or small, my design skills will help ensure your business makes a positive first impression. Get in touch and let’s have a chat or check out my current branding packages.
2 Comments
Johnny link
21/2/2022 07:05:37 pm

Great post about branding. I enjoy reading your post. Every brand has its own unique story. I agree that making customers part of our brand story is another way to connect with them. It was very inspirational. keep sharing

Reply
Lucy link
28/3/2022 05:59:12 pm

Great tips about branding marketing. Branding is an essential part of marketing, and social media is a great platform for this. I have owned an eCommerce website and I must say that social media works great for me. Thanks for sharing this amazing content with us!

Reply



Leave a Reply.

    One Bite  Design BLOG

    Check out these amazing blogs. Loads of great information and tips.

    Categories

    All
    Branding
    Business Tips
    Graphic Design Tips
    Logo Design
    Visual Marketing

    Previous Blogs

    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    November 2020
    October 2020
    September 2020
    August 2020
    June 2020
    January 2019
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    February 2017
    January 2017
    May 2016
    April 2016
    January 2016

      GET IN TOUCH

    Submit

​Home
About
Contact
​Blog

​Thanks so much for taking the time to look around the One Bite Design website.
​We are your one stop branding specialists taking the stress out of your branding needs.
No job too big, no job too small... One Bite Design can happily design it all.
© Copyright One Bite Design 2019
  • Home
  • About
  • Services
  • Logo Design Brand Packages
  • Portfolio
    • Full Brands
    • Logo Designs
    • Photography
    • Business Card Designs
    • Apparel Design >
      • Apparel Design
  • FAQ's
  • Testimonials
  • Contact
  • Blogs