How To Plan For A Successful Logo Design

In my 20 years experience as a graphic designer I find that getting your logo right is one of the biggest decisions you will have to make regarding your business and branding. 

So much goes in to a logo design; fonts, colours, imagery overall style etc. As a graphic designer, in essence, I am trying to figure out what is going through your head. Some clients have no idea of what they would like in a logo and give the designer ‘free-range’. Other clients are a bit more specific in what they want. Either way there are a few things to think about when you are considering getting a logo designed by a professional graphic designer.

5 Points to Think About Regarding a Logo Design:

1. Make sure that you have a business name that you are happy with. This may seem like a no-brainer, but it is good to be sure of your business name before logo design starts.
2. Think about if you would like an icon or any imagery included in your logo design. If you decide that you would like some form of imagery, have a think about what you might like that to be, even a general theme of what you might like.
3. Consider your colour choices. Do you have colours you really like and others you don’t? 
4. Now onto fonts… There are so many different fonts out there. Script, painted, handwritten, serif, sans serif, bold, italic… the list goes on. Think about what fonts you like the style of and communicate that to your designer.
5. GOOGLE IMAGE search logos. You will get a feel for the logos that you don’t and do like. Copy those images and hold on to them. Look at them closely and try and see what it is that makes you like the logo. 

When you hire a professional graphic designer, like One Bite Design, to work on a logo design for you, you will have a huge head start. Having information under your belt with make the logo design process easier for you and me as your designer. Logo designs are so much fun and are so fulfilling. At the end of the process the main thing is that you, the client, is 100% happy with your logo. Careful planning and thought goes a long way in the success of the logo design process. Have a look at the before and after of this logo design and check out this review from Zoe...

"Well, what can I say? I came across Helen on a NZ Business page and she has turned my company branding around. First I needed my logo updating which Helen did in under a week, even after a couple of changes; then I asked for business cards, which again were designed and presented to me really quickly and all my changes were taken on board. Helen even arranged for these to be printed for me from an NZ company. Next came the flyers and hey presto, Helen was right there with my ideas. Everything I suggested Helen discussed with me and made sure that I was comfortable with. I can't recommend One Bite enough, you won't be dissatisfied if you contact Helen. Thank you for everything, I can't tell you how pleased I am!" ​ 

---

Your logo is more than your business name. It’s your brand identity and without this, your business is likely to fall off your customer’s radar. A professionally designed logo gives your brand the credibility it needs to be successful. It’s a bit like a box of chocolates. All the pretty wrapped ones get picked first, with the dull and boring wrapped ones being left till last. If your business doesn’t look good from the outside, no one is going to take the time to find out more about it.
​
If you haven’t already got a logo already or you are after a re-brand get in touch with me today!

LOGO DESIGNS