First impressions matter!
​A prospective customer or client will decide whether to use your business or not within the first two seconds, based upon what your business looks like. But why do people make that decision based upon what your business ‘looks like’ and not what it can do? Because our brains analyse visual information much easily than any other type. In fact, we process visual information 60,000 times faster than written text and around 90% of the communication within our brains is through visual impulses. This makes having great visual content for our businesses vital to achieve success.

​Getting Your Business Noticed Visually
 
To get your business noticed, it needs to present an attractive appearance to the world. The best way to do this is to utilise the skills of a professional graphic designer. They will ensure all your design work is:

• Branded for your business – a business name without a graphic is simply a piece of easily forgotten text. It is when you turn your business name into a logo that it becomes far more memorable. A graphic designer will work with you to create a visual marketing package for your brand which incorporates the colours and images which both of you feel represents your business. The branding created for your business must be unique, clearly identifiable and professional in appearance to make that vital positive first impression.
• Uniform – all your business marketing resources needs to be uniform, regardless of where they are found. That means the fonts, colours, logo and graphics used on these materials need to remain the same. Customers and clients are more likely to recognise your brand over another if you keep all the visual aspects the same. It may sound strange, but when things remain constant over a variety of mediums, customer loyalty is also increased.
• Professional – your business’ credibility is essential for you to gain more customers and grow. Therefore, all your graphic work must look professional and the best way to achieve that is by hiring a graphic designer. Research has shown that of the ten most critical factors people use when determining the perceived credibility of a business is, the sixth most important was a professional looking and well-presented website. A graphic designer can help you achieve this by creating headers or banners, suggesting which text type, colour and size to use, as well as creating a logo which personifies your business.

​How One Bite Graphic Design Can Help You Get Noticed
 
Helen can help you with creating professionally designed logos, business cards, Facebook covers, social media graphics and website graphics for your business. She will work with you to alter your existing branding or create new from scratch. Having had over two decades of experience in the graphic design industry, Helen knows exactly how to create memorable and attention grabbing visual content so important to get noticed and grow your business.
 
Contact Helen today to discuss the ways she can help improve the visual appearance of your business and get it noticed! 

Chances are that you have a new business which does not yet have a logo or that you want a new logo designed.  Maybe you do have a logo but it was designed by your friend and not a professional graphic designer. Before you jump in and make any decisions about logos, you need to really understand the importance of having a professionally designed logo.

Why Are Logos Important?
A logo does two things; firstly it shares the name of your business and creates a visual symbol representing your business. It is vital that your logo creates a positive first impression as it is the face of your business.  Your logo will become both the main image your business is known by and one which you represent your business with. A professionally designed logo from a graphic designer will show the world that your business is stable, professional and focused. A logo designed by a friend of a friend will instead show your business as being the opposite – unstable, amateurish and unfocused. 

Designing A Business Logo
Once you have chosen a graphic designer to create your business logo, they will start this six step logo design process with you;

1. The first stage of logo design is the client design brief. You will need to share with your graphic designer your visions and thoughts on what you want your logo to represent. Providing background information about your business and sharing with them some examples of logos you like and dislike are examples of what may be asked of you in your brief.
2. Here your designer will undertake some research about the industry your business is in and your competitors.
3. The third stage involves your designer researching successful logos within your business industry and identifying the new logo design trends and styles which relate to your design brief.
4. Now your designer will begin to conceptualise your new logo, bringing all their research and your design brief to life. 
5. During the fifth stage and after they have reflected on their work, your designer will share with you their best designs. You will generally choose one of the designs to work further on with the designer. You can share your feedback what you like and don’t like, as well as being able to ask them to change certain aspects of a design.
6. Finally both you and the designer keep working on the one design until you are both happy with it. The end result is your new logo!
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Graphic design is a form of art and just like art it is subject to people’s tastes. One of the biggest mistakes I see business owners make is asking for too many opinions about their logo design. You don’t need to post your logo ideas on social media for everyone to see and comment on. Instead you need to work closely with your graphic designer and a couple of close friends or other business owners. 
At One Bite Design we take logo design seriously. We know that the logos we design give our clients advantages over their competition. Get in touch with us today and let us design a logo which will help your business to swim!