Are You in Need of a Brand Makeover?

How can you tell if you need a brand makeover? Does your logo become outdated after a certain number of years? Is it based upon changes happening in your business? Or is it necessary if you buy someone else’s business?

As a graphic designer, I not only help create new brands, but also offer a brand makeover or rebrand for businesses who need a change. This could be for all sorts of reasons, including that they just feel like something new. I thought it would be helpful to give you a checklist of examples when a brand makeover may be appropriate, plus explain what can be included in such a makeover.

Reasons Why Your Business Needs a Brand Makeover
Not sure if you need a new logo, new colours or new web graphics? Here are a few of the most common reasons why businesses have a brand makeover or rebrand:

• There has been a merger with another brand, and they need to incorporate both business’ graphics together as a cohesive unit.
• When a new owner takes over the business and wants it to reflect more of their own views that what is currently offered.
• If a negative image or connotation is associated with the old brand, a makeover can remove and disassociate itself from that.
• When you are wanting to attract a different target audience and your current branding doesn’t sit well with your new demographic.
• To prevent being seen as an outdated brand, with a brand makeover helping you keep up with the current market.
• When you want to draw attention to your brand, such as before launching a new product or to stand out above your competition.
• If legal issues pop up, including your branding being too similar to an existing business.

Regardless of your reasons, I’d love to help create a fresh new look for your brand. Get in touch today to discuss options or view my branding packages to learn more.

What Are Your Options for a Brand Makeover?
When most people think about branding, they are referring to the logo. But there are plenty of other branding bits and pieces to consider. Let’s take a look at a few of the key areas:

• Logo – by far one of the most important branding features, a well-designed logo conveys much more than your business name. From your business’ personality, values, target audience and products, your logo is a key business asset. A logo makeover can mean starting from scratch and designing something new, tweaking a part of it or updating the colours.
• Website – if you are happy with your logo, maybe just give your website a makeover itself. This refers to things such as a website template, new web banners, graphics and font.
• Workplace – here you can consider your actual workplace that your customers visit. Does it look appealing? In need of new signage, fresh paint and new furniture?

A brand makeover does require the use of professionals who specialise in these areas, as explained in our article Why a DIY Logo is a Big Mistake. I’d love to learn more about your business and how I can help with your rebrand or makeover. Get in touch today and let’s chat!