5 Reasons to Invest in a Professional Logo Design

​Talk with any business owner who has invested in a professional logo design and they’ll say the same thing: it was well worth it! 

As a professional graphic designer, it is my goal to put the investment of a professionally designed logo within the reach of all New Zealand businesses. That’s one of the reasons why I’ve created my range of affordable Design and Brand packages. 

I also love being able to give my clients the advantages having a professionally designed logo provides, and that’s what I’d like to discuss today. 

5 Benefits of Having a Professional Logo Design
There’s more to a logo than just choosing a few colours, a font and an icon. In fact, there’s an entire planning, design and trial process that needs to be completed first. As a professional graphic designer, I’ve spent years perfecting my design skills and knowledge to create logos which resonate with my clients and provide them benefits which include:

1. Positive and strong first impression
   There’s nothing better than achieving a positive first impression, especially as a business owner. A well-designed logo captures your audience’s attention and demonstrates your professionality.
2. Variety of logo versions and file types
   A business logo isn’t just for your website. It also needs to work on social media, letterheads, business cards, flyers, brochures and posters too. This often requires your logo to have a variety of versions and file types, which a graphic designer can provide for you.
3. Brand loyalty and connection
   When your customers can resonate with your logo, they remember it. When they see it in different places, they instantly recognise it as belonging to your business. The familiarity it provides helps to build an ongoing relationship between your business and your customers.
4. Brand identity and clarity
   Often having a logo designed for you tees off the creation of your brand identity. Things such as the colours, fonts, shapes and icons used within your logo are then replicated to the other places where your business is present. Your logo is a part of your business’ story, setting the stage for all of your branding, print and online materials in the future.
5. Distinguishes you from your competition
   Standing out from your competition is vital. A professional logo shows your customers that your business is unique and has special characteristics which place it apart from others within the industry. A professional graphic designer such as myself, designs a logo to communicate the points of difference a business offers, which help build brand loyalty and recognition.
   
   

To ensure your business takes advantage of these five benefits, get in touch and let’s chat about your new logo design today!