I bet, just like me, your Facebook feed is full of visual marketing designs which all look the same. The same font, colours, images and even words. It’s incredibly boring and off putting to look at the same graphic designs again and again. So rather than copying what has worked for others, it’s time to make people stop and notice your business through awesome visual marketing designs!
Using Unique Visual Marketing to Get Your Business Noticed As a graphic designer, it makes sense that I notice the logos, colours, fonts and images owners use to brand their business. Of course, everyone else notices them too. But there is one big difference: I don’t copy them. I can understand why owners think, “Hey, I like this logo, this colour and these images. Come to think of it, I love the design they used too. I think I’ll use them for my business.” The problem is, if they are not 100% unique, your business ends up looking like someone else’s. That’s incredibly bad for your business branding. Not only do people confuse your business with another, they can also become bored with seeing the same thing. This leads to a quick scroll onto the next image and the next business! The key to getting your business’ visual marketing noticed is to be 100% unique when it comes to design. This just isn’t possible when using in the box predesigned graphic design templates. You may have changed the colours, tweaked the font and used a different image, but if the design is the same, it’s an automatic fail in my book. I’m never going to remember it as being unique to your business and most probably see you as being a copycat. Visual content is processed by our brains 60,000 times faster than words. Having unique professionally designed visual content to market your business helps you:
3 Comments
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