The Importance Of Your Facebook Cover Image

Everyone tells you how important it is to have a social media presence for your business. People make a habit of hunting for businesses that interest them on Facebook.

What are they going to find when they get to your Facebook Page?

Is it a perfectly curated cover image that reflects your current marketing focus, or is it more ‘higgledy piggledy whatever image I can find to chuck up there’ kind of look?
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Your Facebook cover image is an incredibly important part of building your brand, showcasing what your business is about and supporting your online marketing strategy. Let’s look at it in a bit more detail now.

Why You Need A Good Facebook Cover Image
As soon as a potential or current client navigates to your Facebook Page, they are going to be presented with your cover image. This is your chance to make an instant visual impact. If your image is boring, unrelated to your field, or jarring to look at then you have missed an opportunity to impress your page visitor.

There are currently more than 2 billion active users on Facebook. That is a lot of people that can be unimpressed by your Facebook cover!

Here is why you need an image that is eye-catching and appealing...
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Introduces Your Business
If someone isn’t 100% certain about what you do, your cover image can introduce your business to them. Not only can it tell them about your products or services, but it can give them a feel for your business’ personality and values.

Encourages Familiarity
For those who do know your business, they will recognise they are in the right place when they see your cover image. That is why it is important to always keep your branding consistent by using the same colours, fonts and style.

Makes Them Want To Know More
A picture tells a thousand words, but it is still only an introduction. Make your cover image be the start of a long running conversation with potential clients. Draw them into your business with great visual elements and some carefully chosen text.

Proves Your Professionalism
Having a polished look on your Facebook page will encourage trust in your business. Clients will be able to see your professionalism and it will allow you to stand out amongst your competitors. This places you as an authority figure in your field and makes people want to work with your business.
A lot goes into the design and execution of a professional looking image. Image placement, choice of font, inclusion of white space and many other design aspects that come as second nature to a graphic designer. So, instead of fiddling about on Canva for hours, let One Bite Design create a cover image for you instead.

Why You Should Change It Up
Your Facebook cover can be a key component in your marketing strategy. Because it does draw instant attention, you can use it to your advantage. That means changing your cover image to align with your current focus.

These are just some of the things you could highlight...

• Your lead magnet to encourage newsletter sign ups
• The launch of a new product or service
• Showcase a great testimonial you have received
• Highlight a popular product or service
• Announce an event
• Celebrate a national or public holiday
• Promote a giveaway
•  Raise awareness for a special cause or charity that your business supports

Whatever you choose to highlight, make sure you back it up with a relevant reason to click the Facebook Call to Action button. If you don’t utilise that button, your marketing efforts will not be as effective.

How Often Should You Change Your Image?
There isn't really a rule on how often you should change your image. Like anything, content can become stale if it stays the same for too long. We would recommend changing your image at least once a quarter to keep things fresh, or once a month to match your monthly marketing themes.

Yep, it can be a lot of work creating 12 professional images every year. Who has time for that?
We do at One Bite Design! In fact, creating amazing images for social media is just one of our specialities. Save yourself time and stress by letting us create individually curated Facebook Cover images for your business. We can work with you to showcase any aspect of your business.

​Get in touch with One Bite Design for a chat on how your Facebook page could be working for you with great visual content. 

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